Blogging Takes Center Stage In Web Sites of the Future
By Charles Hopkins
Published 11/28/2007 | Blogs
If you conduct any business online or maintain a website to compliment
your offline business, then blogging is quickly becoming a mandatory
part of your future. And if you are not currently blogging, chances are
after realizing the potential of these traffic-enhancing goldmines, you
soon will be!
Blogs, derived from the words "web log" were originally thought of
as simply online diaries a place for people to record their thoughts
and inspirations. At first, no one took blogging very seriously and
these collections of online thoughts were simply passed off by many as
hobbies or creative outlets and nothing more.
But then Google came along and started to recognize the unique and
original content that these trite little sites presented and the rules
of the game suddenly changed. After all, unique content is what makes
the Google world go round, and what better way to command the attention
of Google than by creating a dynamic environment with content that is
solely your own.
At this stage, a whole new SEO world emerged and in the process,
brought with it traffic opportunities like never before. People began
blogging on more than what they had for dinner last night. They started
to blog about new products, exciting travel adventures and all things
related to online commerce.
The evolution quickly continued and today, with RSS feeds, sites
like pingoat.com and many other content clearinghouses, blogging is big
business and not to be overlooked by hungry entrepreneurs looking to
establish a web presence.
What currently makes blogging so attractive is the sheer speed with
which blogs and blog posts are able to get indexed in the search
engines. It is a simple matter of static versus dynamic and the search
engines love the dynamic.
Let's take two different scenarios to see how traditional websites and blogs differ in their index-ability:
One person creates a website to advertise gardening products and
services. Each page of the site contains the traditional information
about the company; it's founders, the services they offer and the
products they sell. Maybe, at best, the site has articles and content
that is updated with some small frequency that are relevant to the avid
gardener. When visitors arrive at the site, they have the option of
signing up for the company newsletter and receiving valuable tips and
In this scenario, the Webmaster or business owner will need to tend
to many SEO related tasks in order to get and maintain high search
engine ranking for a tight list of selected keywords related to the
gardening niche. Not only will this activity require great skill, it
will also involve many hours to achieve the intended results.
The same business owner as above also creates a blog to supplement
their company website. Now, instead of focusing on simply one set of
tightly selected keywords, the blog itself remains a broad overview of
the gardening niche, while each individual post reflects a drilled down
topic within that same niche.
So when the business owner writes a blog post about the benefits of
"organic vegetable gardening in backyard containers," this individual
post becomes a keyword rich, targeted wonder and when indexed by the
search engines has a far greater opportunity to bringing highly
targeted traffic to the blog based upon that single post.
Through time, the blog expands with many similar posts that are
targeted to sub niches within the broader gardening niche and can even
be categorized from inside the blog structure itself. What has now been
created in Google's eyes is an extremely dynamic, naturally evolving
site that is content rich and niche specific.
When properly constructed and promoted, each time the business
owner posts to the blog, that individual post can get indexed in
anywhere from two to twenty four hours on average. This opportunity is
far greater than any options available at the static website.
Additionally, when the business owner endeavors to have a visitor
signup for a newsletter, further segmenting can occur and subscriber
lists can be refined and targeted. And because the blog is the
front-end showcase to the original website, each blog post has the
opportunity to link back to specific and relevant products at the main
When properly structured, blogs are the biggest SEO asset to a
website that currently exists. The wise business owner will recognize
these benefits and when implemented, will enjoy many opportunities that
do not currently exist with traditional websites alone.