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An Introduction to Outdoor Advertising

By Charles Hopkins Published 11/30/2007 | Advertising
Over the past several decades, there has been a considerable change in the field of outdoor advertising.  It has evolved into a media which is as strong as all other forms of advertisement.  This industry has remained unscathed even when all the other advertising industries have been struggling to remain into business.  In fact, businesses spend billions of dollars each year in outdoor advertising.  Indeed, this form of advertising media has come a long way from being a mere roadside poster.

Outdoor Advertising Popularity

For companies that can afford massive television advertising, outdoor advertising remains a popular form of advertising media.  Companies like IBM, AT&T and McDonald's spend thousands and thousands of dollars each year in outdoor advertising.  This interest has continued to grow steadily for years.  Indeed, outdoor advertising should be given proper credit for the numerous benefits it provides to companies worldwide.  Some of these benefits include:
a.    It provides numerous ways to market a product effectively, thus, giving back value for every dollar spent.
b.    It is an extremely effective way to reach and saturate the target market.
c.    It is an efficient way to ensure the products ubiquitous presence in consumers minds.
d.    It is a mixture of various forms of media that successfully reach people wherever they are.
e.    It provides an effectual way to reach consumers and create an overall awareness of the product.

Forms of Outdoor Advertising

Outdoor advertising varies from marketing displays, billboards and posters all geared toward relaying a message and creating an impact to the public.  The message varies from encouraging people to purchase a certain product, to vote for a particular politician, to donate to charity, or to go in a trip or a particular vacation spot.

Most Popular Forms of Outdoor Advertising

There are a lot of modes of outdoor advertising and the most effective of which includes:
a.    Billboards.  With strategic positioning, billboards continue to create high impact and extensive coverage.  In fact, these are one of the most effective means of reaching out to a mobile market.
b.    Street Furniture.  This is one of the most versatile forms of outdoor advertising.  It is quite effective in reaching the exact target consumers.  This is why it is greatly used for creating product awareness and recognition.
c.    Alternative Outdoor Media.  This is one of the most viable and modern means of outdoor advertising.  It covers a lot of market, and it is intended to create looming product presence and awareness.