A Beginners Guide to Social Media Marketing
By Charles Hopkins
Published 01/2/2008 | Marketing
In the past few years, Social Media and Social Media Marketing have
become buzz- words. This is due to the popularity of sites like
MySpace, Digg, etc. The social media have two components - user
generated contents and the ability to form networks of friends for
In sites like MySpace and Facebook users create their profile pages
and use texts, pictures, and videos to embellish the pages. They can
then share those contents with others in their friends' network, or the
In sites like Digg, YouTube, Flickr users submit a summary of news
articles, pictures, videos and they vote on the contents submitted by
others. Popular contents are featured on the homepage and it drives
massive amount of traffic.
There are many variations of the two models described above, including a combination of the two.
Using the social media sites to promote your product or services
(or a website) is called social media marketing. There are two types of
traffic you get when your content becomes popular in a social media
The primary traffic or the direct traffic comes from the site where
it becomes popular. For sites like Digg, it can be huge and your site
should be ready to handle the surge in traffic without crashing.
When your site becomes popular in a social media site, people talk
about your site and the post that becomes popular. They will put links
to the content. The secondary traffic or the indirect traffic flows
from those links long after the surge due to the primary traffic is
So, what are the benefits of primary and secondary traffic from the
social media sites? The primary traffic exposes your site to people who
have no other means of knowing about your existence. Some of those
visitors will become regulars to your site if you are providing
something that they want on a regular basis.
The greatest benefit is the natural links to your site given by
others because they want to discuss your offering. Natural links from a
large number of relevant sites improve your search engine rankings and
organic search traffic.
Social media marketing lets you expose your site to a large group
of people. If your search engine traffic has leveled off, shifting your
focus to the social media marketing and becoming successful in that
will take you to the next level in search engine traffic.
The only other alternative for increasing your search engine
traffic is pay per click advertisement. If you are already running a
PPC campaign, you can continue your PPC campaign through out the year
to sustain increased traffic from search engines at a cost.
Social media marketing is free and making your site popular a
couple of times in a year is enough to sustain increased traffic
through out the year.