Why You Need To Optimize Your Web Site
By Charles Hopkins
Published 01/2/2008 | Webmastering
Does your website get many visitors? Are you getting enough business
from the Internet? There is not much point having a website that nobody
Most people build a website, submit it to a few search engines and
hope that people will find it. Unfortunately, with so many different
websites and blogs on the Internet, it is not enough just to have a
website out there. If people do not know that your website exists or
how to find it, you might as well not have a website. If you want to
drive a constant stream of free targeted traffic to your website, you
need to make sure that your site is optimized with the search engines
When people use search engines to find information, they rarely
bother to look beyond the first three pages of search results; some
people do not go farther than the first page. If you want people to
find your website, you need to take the trouble to optimize your
website for the major search engines.
What is search engine optimization?
Search engine optimization is simply the process of making changes
to your website to improve your site's search engine ranking for
specific keywords. It is a universally recognized way of climbing in
search engine rankings.
When people use a search engine to find information about a
particular topic, the search engine lists results based on the best
matches it can find. Optimizing your website for the search engines is
simply a matter of providing content relevant to the keywords you want
to be found for and presenting it in the way that search engines
prefer. When you do, your website is guaranteed to climb in the search
SEO is not difficult; anyone can do SEO when they know the basic
steps. It is simply a matter of being methodical and applying the same
principles to every page on your website.
There really is not much point spending time and money creating a
beautiful site if people cannot find it. If you want more people to
find your website you need to design your site with the search engines
in mind and take time to optimize each page for specific keywords.
The good news is that you do not need to be a technical whiz to
achieve better search engine results you simply need to apply basic
search engine tactics over and over again.