Many
businesses wonder when they are thinking about getting set up to accept credit
cards whether they should accept debit cards as well. People love to use these
cards that look like credit cards but take the money directly from a person's
checking or savings account instead of charging them for the purchase.
Debit cards
are convenient for consumers because they don't have to carry around cash or a
checkbook but at the same time they're not overspending by using a credit card
for daily purchases.
Accepting
debit cards is also a great choice for a business for many reasons:
Another
payment option is always a good idea.
Using any
kind of "plastic" causes people to spend more and buy more impulse
items.
The
payment is based on the amount of money in the customer's account, so the
payment simply won't go through if they don't have enough money--no bad checks!
It is very
difficult for fraud to be committed with debit card payments, since the person
using the card has to know the PIN number.
It's
actually cheaper to accept debit cards than it is to accept credit cards
because there is no transaction fee paid to your payment processor.
If you
think you're already equipped to accept debit cards but you don't have a keypad
for people to enter their PINs on, you're missing out. People can still use
their debit cards like credit cards on your credit card machine, but the
trouble is your credit card processor will consider that just like a regular
credit card purchase.
That means
you have to pay the transaction fee and the discount rate that you pay on any
other transaction, which you wouldn't have to pay if your customer were using a
regular credit card.
If you get
a device that allows people to enter their PIN numbers when they pay, you'll
cut out the fees and be assured of a secure transaction.
The company
that provides your credit card payment processing should be able to get you the
proper equipment to accept debit cards as well. Once you start providing this
service for your customers, you'll wonder why you spent so long paying credit
card fees for these transactions.
If you are
just now looking into accepting credit cards, talk to the company that's
setting up your merchant account about accepting debit cards as well. It is no
more hassle for you to provide both options, your customers will love it, and
you'll save a little money in the process. It's really a no-brainer to get set
up to accept debit cards.
Resource Box North
American Bancard offers some of the lowest rates around for credit card
processing and has free placement programs to get the latest technology into
your business. Visit www.sourceonemerchantservices.com
for information on accepting credit cards, checks or debit cards.