So you've
decided to start accepting credit cards. Congratulations! Accepting credit
cards is a great way to increase your sales and to get payments much more
quickly than you would have if you were sending invoices to clients.
But your
work doesn't end with the decision to accept credit cards--here's what you need
to know about how credit card payment processing works.
There are
basically three ways to set your company up to accept credit cards: through a
bank, through an independent sales organization, sometimes called a credit card
broker, or, in the case of Discover and American Express, with the credit card
company directly.
If you're a
very small business you might first talk to the bank that has your business
account and see if they can make you a deal. Banks are sometimes picky about
who they will give merchant accounts to, however, and you'll probably get a
better deal from an independent sales organization.
Costs for
setup and regular fees for payment processing vary widely depending on the
service provider and the amount and value of sales you are making. The rate you
pay per transaction is known as the discount rate, and it can usually range
from 1.5 percent to 3 percent, depending on how the charge was made. There's
also a per-use fee that's usually not more than 20 cents that's tacked on to
each transaction.
All of this
sound like it is costing you a lot of money to accept credit cards. Shopping
around for the best rate and lowest fees you can find is certainly in your best
interest.
You'll also
want to check on any additional fees you might incur such as an application
fee, annual usage fee, statement fees, Internet processing fees...the list of
potential fees you might get socked with goes on and on.
And since
you're giving them your hard-earned money, see if you get anything from them. Some
companies have free equipment programs so that you can get your credit card
processing machines at no cost, which is certainly an advantage.
There are a
lot of things to think about when you begin to accept credit cards. Learn all
you can about the companies you are considering working with so you can make an
informed decision.