How to Start a Profitable Niche Marketing Business
By Charles Hopkins
Published 04/23/2006 | Marketing
What does niche marketing mean? Niche marketing is about finding small opportunities on the web, small areas in which people might be interested and for which they might be searching. Big companies and experienced webmasters are not interested in these areas because they are not important enough. But a small business could be something in which you might be interested.
Perhaps a small mini website will not generate thousands of dollars every month; it might generate 100 bucks, for example. That is ok, if the effort involved in terms of creating this mini website is not too high; in this way, you could repeat the same business model again and again. Taking into consideration that every small business could generate around 100 every month, with ten niches, you could earn 1.000 monthly. Does this sound better? And what if you could create 50 websites?
The first step in this kind of business is always keyword research. You need to find small markets which do not have competition. Wordtrack is a very good tool to use for finding niche opportunities. For every keyword, it tells you the number of searches and how many results are found on each search engine. You need to pay special attention to the KEI column. KEI is the index that balances the number of searches and the number of competitors. The more searches and the fewer the competitors, the better for you. A KEI higher than 10 is good, but you should, ideally, look at keywords with a KEI over 100. More than 400 is a gift.
Once you have identified your niche, you need to find content for it. Dont worry about which product you are going to sell; this will come later. The fuel of any Internet business is content. So where can you find content? Well, if you are an expert in an area, you could write your own articles, but if you are not, you have to look for content somewhere else.
There are many article directories that offer a lot of content that you can use. You can also find much content just by searching the web. Use search engines, find blogs, forums, websites, etc. Last, but not least, you can always find information as in the old times, go to the library or buy one or two books.
After you have found enough content, it is time to register a domain name. You should choose a name that has something to do with your target market, but if your intention is to create multiple mini websites, you dont need to register a different domain name every time. You can save money by having one global domain name, and create sub domains for each business.
The question now is, Since everything looks good, how do I make money with these sites? You need to follow this 3 step formula (CTM):
- Create Content
- Generate Traffic
- Monetize your website
You can build traffic by optimizing the webpage content for the search engines and by analyzing your competitors in order to build a better SEO strategy (but this is another chapter). Blogging and pinging is a way to make sure that your site will be spidered by the search engines. Wordpress is a very good option for creating your blog, as it allows you to post, not only articles, but pages. You can easily build miniwebsites with Wordpress. Finally, there are three easy ways to earn money with your site.
1. Sell some product that you can create yourself. If you have this ability and you want to allow people to buy your products with a credit card, the easiest way is to create a Paypal account. If you dont have one, visit www.paypal.com and create one.
2. Join affiliate programs. Find people who sell products related to your market niche and who have affiliate programs already set up. You will earn commissions just by selling other peoples items. A good place to find affiliate programs on products is www.clickbank.com.
3. Google Adsense. Create an account at Google Adsense and include Google ads on your site. Every time someone visits your site and clicks one of those ads, Google will share its profit with you.
Creating small businesses is like a game. They do not require high investment, but they will not make you rich either. However, if you start playing many of those games, it can become a serious business.