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Charles Hopkins

A contributing writer and senior editor for Ezilon Web Directory and Search Engine.


Articles by this Author

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Over the years, the Internet has become the primary means of trying to sell products, services, or information for many marketers and businesses.

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The question of whether duplicate content can get you penalized in the search engines -- and how to avoid that if it can -- is a topic of hot debate these days.

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Sales letters can be an effective marketing tool when you use the right ingredients to develop a targeted sales piece that is directed at very specific audiences.

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One of the sharpest minds in the direct response marketing business is fond of advising potential advertisers that creativity is not a positive virtue for an advertising copywriter.

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Before writing the sales copy for your next product, you will have to write a series of ads for the promotion of that product.

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Have you wondered why, despite being able to describe the benefits of the products you are selling, the customer did not buy? You were told not to sell features but the benefits of the product, and that is exactly what you did.

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You've probably heard the old saying - I know that half of my advertising dollars are wasted, if I only knew which half! Although it's not possible to know all the factors that go into effective advertising, there are a few elements that are crucial to an ad campaign that is profitable.

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A press release is an announcement of something newsworthy that is submitted to journalists and other media representatives

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Article Marketing

By Charles Hopkins | Published 05/24/2007 | Marketing |

For many internet marketers the favorite place to start is articles.

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Direct sales is become one of the ways that many are seeking to find their fortunes. However, many leap before they truly understand what they are getting into.

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