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Charles Hopkins

A contributing writer and senior editor for Ezilon Web Directory and Search Engine.


Articles by this Author

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Public speaking ranks right up there with death in terms of the things we are terribly afraid to do.

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If you haven't done it yet, prepare a press release for all the local newspapers in your area. When it comes to actually placing your classified ads avoid your larger metropolitan newspapers.

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Every business owner should include getting publicity as a part of his or her overall marketing strategy. However, there is a lot more to garnering free publicity for your business than just writing and sending press releases.

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Does the thought of trying to get publicity for your business seem like something that you can't do yourself, and would have to hire a professional for?

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As a small business owner, every dollar you spend is a dollar that comes right out of your pocket and affects your profit margin, especially when you're trying to grow your business.

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Ethical Marketing. For some companies that phrase may seem like an oxymoron similar to government intelligence. For others however, its a core operating value.

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The term "market analysis" is often confusing to entrepreneurs, especially for people who focus on a specific niche or market segment.

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Happy Clients Are The Enemy

By Charles Hopkins | Published 04/20/2006 | Marketing |

Clients who are happy with what they have are your worst enemy.

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Positioning is the best plan that any business can implement.

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Many exceptional sales professionals say there is one key success factor that distinguishes good marketers from others. That secret technique is to have a persistent and consistent follow-up.

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