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Last Updated: Oct 28th, 2008 - 17:57:18 |
Ezilon.com Articles - An eCourse is a an automated emails that are sent out over a specifed perod of time.
eCourses usually consist of a series of lessons, and
they can cover any topic you'd like. If your site is
about babies you could create an eCourse called
"How to Get Your Baby to Sleep Through the Night in 7 Days"
and set it so subscribers receive one email per day
for 7 days.
Once the users remains on your mailing list, even after the
initial series is complete, so you can continue sending
future messages unless they manually unsubscribes.
Every message you send is an opportunity to get the attention of your
subscribers back to your website (or to a merchant's site
via an affiliate link). Since they've already signed up
for your eCourse or ezine, you know they're already interested in
exactly the kind of information or services you have to
offer.
The real beauty of an eCourse is that once you set up
the series of emails you want to send out, it's
completely automated. It can continue to bring you
targeted traffic for years to come without ever doing
another thing. Of course you can always go back and
make changes any time you like.
How do I setup my own eCourse?
It's easy to do. All you need is a tool called an
autoresponder.
There are lots of autoresponders to choose from from the internet,
but the two biggest are Aweber and Get Response. You definitely
want to choose an autoresponder that is well-known and
trusted. A big part of your business will rely on your
autoresponder providing reliable service.
After you sign up with an autoresponder, you'll be given
some code to paste into your site. The code will place
a box on your web pages to collect names and emails to
add to your mailing list.
Note (Important) - you want an autoresponder that uses a
double opt-in subscription method to protect you from
SPAM complaints by requiring subscribers to confirm
they want to subscribe before they can begin receiving
your eCourse.
The next step is to write your series of emails and
choose the frequency at which they'll be sent. From
there on in, your eCourse can be left on autopilot
while you work on other things. Once set up, an eCourse
can continue to bring in fresh traffic indefinitely.
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