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Last Updated: Feb 18th, 2008 - 14:39:01 |
Ezilon.com Articles - When you want to be an associate fashion buyer, a fashion buyer, retail manager, or even someone who looks for the appropriate raw/natural materials, you need to know something about fashion merchandising.
Fashion merchandising may be behind the scenes, but this is where the action is. Here, you will decide what clothes to buy and sell to your niche market, visualize how your window display should be designed in a way that will attract the attention of passersby – visual merchandising – and what material goes best with a particular design.
If you observe the action here, you’ll see a lot of crazy planning and conceptualizing which could overwhelm any new comer but which a seasoned professional thrives in.
Why Merchandise?
Any business actually needs to have a merchandising department, especially if your business involves consumer products, because they make sure that not only do your products physically reach your target market or your buyers’, but they also take care of production to meet deadlines.
In the fashion industry, this means that you are predicting which clothes will sell, and you either try to get them or make them. You also conceptualize strategies to encourage your niche market to buy your products. Sometimes, fashion merchandising may also be called fashion marketing as they have the same goal - selling the products - although these two are separate entities that work together to maximize the clothes’ potential and ultimately create a distinct position of their fashion brand in the market. Whether they be suppliers to a brand or they are the brand themselves, merchandising helps achieve the company’s vision.
Learning about Fashion Merchandising
To learn more about fashion merchandising, there are fashion schools that offer courses specializing in this area. You will not only learn about fashion, you will also learn about how to merchandise clothes the right way.
In such courses, the basic principles of merchandising will be part of the curriculum. You will learn about the dynamics of the industry and how best to apply it to minimize errors. Bear in mind that, as in any business or job, green horns usually learn the hard way - through hit and miss - because it is true that experience is the best teacher.
Nonetheless, going to a fashion school to learn what you want to pursue about in this field is your best option because you will learn from experienced fashion gurus and business experts. They can even ask you to work for them once you graduate or as an intern.
The point is that exposing yourself to the right environment increases your chances of penetrating the fashion industry. In addition, being equipped with the right knowledge about fashion and merchandising will help you breeze through job interviews and internships.
Bear in mind that fashion merchandising is not like merchandising in any business because the fashion world is a high-stakes, fast-paced industry that could overwhelm you or challenge you. Hence, it is better to be as informed about it as much as you can before even trying to get one foot in the door.
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