Brochures Made Easy
By Katie Marcus
Published 12/31/1969 | Marketing
So you have been assigned to create a brochure for your company. On the other hand, maybe you are an employer and would want to handout some information about your business to potential customers or investors? Do not worry. You do not have to be an expert in making layouts and brochure printing to make an effective and enticing brochure. Simply organize yourself and follow this step-by-step process.
Of course, you must first decide on the overall goal of your brochure. This sets the mood for what your design will look like. Should it be merely a little primer, nuggets of information that you want to pass out to people? Alternatively, should it be an enticing article about how doing business with you, or buying something can benefit the reader. Once you decide on that, the content should be easy enough to do. When you have your content already, you can now plan on the design.
You do not have to be a Photoshop master when designing brochures. If you do not have the budget to hire professionals for a custom brochure printing job there are brochure templates available out there on the Internet. Other software has built in features that can help you design your own custom brochure. Tread lightly though. If you are not confident in your skills, and can spare a few bucks you may be better off hiring a graphics design firm or brochure printing company to help you.
Regardless of the process, try to make your brochure stand out. Try to spend some money on full color brochures. Black and white or gray-scale brochures on colored paper may be cheaper, but that process is mostly suited to fliers. Choose colors that stand out but without sacrificing the purpose of the brochure. Use images if possible to display within the brochure. A picture can paint a thousand words.
Once you have a decent content, and an eye-catching design, decide on the paper. When deciding this, try to take into account where the brochures will be distributed. If it is just for your office, or if it will be given personally to potential customers or clients then splurge a little and try for those glossy finishes. If it is for a mass information campaign involving many different environments maybe you can sacrifice and try cheaper types of paper so that you can maximize the amount and distribution of them.
If you are going to produce, a lot of copies of the brochures try hiring a brochure printing company. It might cost a bit, but the more the copies you wanted printed, the cheaper each brochure becomes. If you are printing only a handful of brochures, then maybe you can invest on a whole cartridge for your trusty printer and print them that way. Brochure printing task finished. Wasn't that easy?