Color Your Marketing Efforts
By Katie Marcus
Published 04/16/2009 | Marketing
Have you thought about the science behind colors and how they could influence thought processes? Colors convey meaning. The Color theory suggests that colors can draw out certain feelings or thoughts and they have the power to influence moods and decisions.
According to the theory, the power of colors stimulates the nervous system, which in turn evokes emotions states. Given this theory, how then could you use the colors for your business? More precisely, how can you influence potential customers to try your product or service through the use of colors? We can start with your marketing collaterals such as your custom flyer printing, or brochure printing or poster printing.
Learn whether the colors of your marketing strategy like your custom flyer printing, is enticing your customers to be in a buying mood. Read on and consider the science behind colors according to a study by Wohlfarth and Sam concerning how colors can influence customers' perception.
Black. Black is a basic color. It conveys authority, formality and mystery. It evokes feelings of class and sophistication. Use black if you want to send out an aura of elegance. Black combined with white is a dramatic combination when used in the elements in your free flyer templates for example. You can target a high-end market with this shade.
White. White is what we see when all the colors come together in a perfect balance. It symbolizes purity, cleanliness, peace and tranquility. It is often associated with sterile atmosphere of the medical industry or purity of dairy products.
Blue. Blue is considered the safest global color especially when used in your free flyer templates. Blue like white can symbolize peace, tranquility and cleanliness. Studies show that blue can slow down pulse rates, lower body temperature and reduce appetite. This is a good color to build customer loyalty but not a good one if you are in the food business.
Red. Red is the warmest and most energetic among the colors. It symbolizes passion, excitement, and urgency. Ever wonder why marketing use red hot to advertise their summer fashion collection? Red hot is sexy.
Orange. Orange is a fun and playful color. If you are trying to send out a message that is serious, refrain from using this for your custom flyer printing. Together with red, orange has the power to stimulate appetite. Food businesses take note.
Yellow. Yellow conveys the feeling of happiness and warmth. Being the color that by nature, is most impossible to ignore, it is a good color to use to attract potential customers. The other positive effect of this color is that it conveys a relaxing feeling.
Note however, the meaning of colors varies depending on one's culture, race, gender and even age. Therefore, it is a good idea to consider the location of your business when you develop your marketing collaterals as well as your free flyer templates.
Know more about free flyer templates
or custom flyer printing
Katie Marcus writes information about online printing
and commercial printing