Different Aspects for Flyer Distribution Strategy
By Katie Marcus
Published 12/31/1969 | Marketing
Your distribution strategy for printed flyers must not be done haphazardly. If you want your investment in custom flyer printing to be worth it, your distribution plan must be a concerted effort, with specific goals and target markets.
There are several major aspects that you should consider when choosing the areas for your distribution strategy for printed flyers. Below are some of these major aspects.
The first aspect of course is the location. This is not just about looking for the best place to give out your printed flyers. It is about considering the logistics of distributing in that location. Can you maintain a constant presence in that location for flyer distribution?
In addition, can you be allowed to give away flyers in that place freely or do you need permission to do so? Knowing these issues about your location early on should lessen your troubles in your distribution.
The next aspect that you should be concerned about is the population aspect. Do your target areas have a lot of people gathering or passing by? Can you maximize your flyer distribution by giving them away there, considering the average amount of people of people who pass by there?
Do you have enough flyers printed to accommodate everyone who wants to get your flyer? In most cases, for high traffic public places like transportation hubs with a lot of people, you will need a lot of flyers to cover the load. However, if you are targeting specific market places, you might be able to pull it off with less numbers.
Another important distribution aspect that you must know about is the market aspect. This means that you must know if your key target market demographics actually pass by along your areas of distribution.
For example, if your flyer is for a more youthful crowd then you must distribute them in places where they gather like malls and youth themed places. If you are targeting older professionals then maybe areas near business meetings are held like high-end cafés and restaurants will be more apt. By knowing where your target markets gather you can maximize your distributions potential since you can give your color flyers to the people that will find them most useful.
Therefore, those are the three key aspects that you must know for a proper choice in areas for flyer distribution. Combine the concepts of market demographics, population concentrations and location issues so that you can pick the right areas where your flyer printing investments will be well worth it. By doing this you will be assured that your flyer printing campaign will be as effective as possible in exposing your message to the public.