A Professionally Designed Website Means More Business, Greater Profit!
By Zaithyn Galter
Published 05/12/2009 | Web Design
Why not begin this article with an answer to the question that is being asked the most over the years. Do I Need a Web Site? The next one that immediately follows the string of questions how much do I have to pay? The answer to the very first question is a big YES. You definitely need a website if you intend to run your business successfully. With more people looking up to the Internet for information and millions of searches being made everyday for businesses and products, every new entrepreneur should have a start up business website. If you want to create a professionally designed website you don't have to cough up loads of money. You can create your business website with the help of a professional website builder. After all, in todays date a business card without a website address is like bread without cheese!
From 1970's to 2009, Internet has come up a long way and so has Internet marketing. Though in 1980s there were commercialisation and introduction of privately run Internet Service Providers, the real revolution came with Web 2.0. Evolution and development of hosted services and the arrival of web based communities have made online marketing campaigns convenient and faster, where your website is the real hero drawing potential customers scattered around the world and convincing them to place an order. A professionally designed website gives your business the much-needed exposure and hooks potential customers, thereby, yielding greater return on investment (ROI). Moreover, you can even save money on other traditional marketing tools by having a website.
A website is an extension of your brand. It is your unique address on the web that separates your business from the crowd. Therefore, before building your website it is important to set your goals, prepare your website plan and have a clear idea about your target audience. This entire task involves a lot of efforts and in depth research. It is essential to identify your unique selling point and highlight it on your website so that a visitor to your website knows what makes you stand apart from your competitors, and also why they should choose you from the rest. As a professional looking website can lead to online success, it is always advisable to go to a professional web designing company that masters the art of website designing. Equipped with a web building software, expertise and knowledge, such companies can help you to build a website that communicates and interacts successfully with your target audience. They can best cater to your website related needs resulting in the success of your online business.
Finally, if your website fails to appeal to the visitors then irrespective of the money you spend on its optimization, you will have a hard time converting visitors to customers, and risk a negative brand image. Create a professionally designed start up business website before you take a plunge into the world of web. After all, your website promotes your company even when you are asleep!
Daniel O'Brien is behind many successful startup
enterprises and has built a number of new and exciting tools to support new
business and business growth, including sitebones.com, asentor-crm.com