Direct mailing does not target only one specific venue it deals with a number of different aspects in order to attract as many potential customers as it can. It is important to fully understand and get to know what kind of potential customers the market has. A postcard form may be good for a certain category but not so for another. It is therefore important to know who you are dealing with.
There are many different forms of direct mailing, the afore-mentioned postcards as well as catalogs, surveys, pre-approval credit card offers, coupons, newsletters to name a few. The best way to choose the kind of direct mailing which best suits your market is to find out what the community needs. It is important you understand your market and are able to situate it in a particular place or even time.
The potential clients who receive direct mailing form companies or businesses will be affected positively if they feel that this is a personalized service you are offering. Your potential customer will feel that you care and are actually offering a quality service for his specific needs. Direct mailing also offers people the advantage of providing information on services and products that may be of interest to us, they may offer a possibility to try a product or service free of charge as a first trial. This is an advantage if we are not too sure if it is the right solution for us.
Direct mailing is also an advantage to potential customers, as it informs them if a new shop has open or new service is being provided, for at times we are to busy to notice any changes around us. Although some people consider most direct mailing as junk mail, it does have many positive points that must not be disregarded, especially for those who are out at work most of the day and cannot afford to spend too much time out looking for such and such product or service. Information through the post can help us save time and money, for usually what we receive is directly associated with what we are most likely to be interested in, due to a targeted market research.