Basic Knowledge on Making a Greeting Card on Your Postcard

By Katie Marcus Published 12/7/2009 | Brochure and Postcard Printing
Sending someone a greeting card is a great way to show your feelings. It can be used for different occasions like Christmas, birthdays, baptisms, and Valentine’s Day.

You can also use it for some events like graduation, weddings, death of a loved one or thanksgiving. Whatever your purpose is, the important thing is you are sincere in your message and you add a personal touch to your greeting cards.

For your marketing tool, your goal then is to make your recipient feel the sincerity of your postcard by designing it like a greeting card. Therefore, you should design your cards with your personal style. Therefore, here are some simple steps you can consider in creating your postcard printing for a friend or a loved one.

Theme By choosing the right theme, you are imparting immediately to your reader the purpose of your postcard printing. The theme summarizes the tone and content of your postcard. You should be careful in choosing the right theme for your postcards. It depends on the theme whether your recipient would be offended or would appreciate your effort.

Design The theme and design of your postcard printing come hand in hand. You should be able to determine the right combination of colors, fonts and images that would best impart your message to your recipient.

The images you should use in your postcards should be related to your theme. Nevertheless, you might ask yourself where you would get great images to emphasize your message. Do not fret. Almost any image you have in mind can be found in the internet. On the other hand, if you are really artistic, you can make or edit an image with software available online, too.

Let me give you some ideas for the images you may want to use for different occasions. If your recipient is a kid, your postcard should also be childlike. Loud designs, bright colors, pictures of animals and cartoon characters may be present in your card. If the card is for Valentine’s Day, it is clear that hearts, roses and the color red must be shown. Other occasions call for different designs so make sure that you take this into consideration.

Content Lastly, you have to consider how you will write your message. An extravagant design and layout would mean nothing if the content is fails to effectively convey your message. There are no strict rules in writing your message because this part is personal to you. Just make sure that your message is free of spelling and grammatical errors.

Now that you are aware of the basic elements of a custom greeting card, have fun making one for your postcard campaign.

Katie Marcus writes about the postcard printing technologies used by businesses for their marketing and advertising campaigns.