Those who are on the lists can receive promotional materials, such as brochures, catalogs, flyers, posters, and newsletters, among others that can encourage them to buy the products or services being offered.
One of the advantages of using these is having a quick turnaround for businesses. These lists allow for direct contact between businesses and their clientele. Existing and potential clients and customers are provided with opportunities for getting in touch with business owners. They can be introduced to products and services, invited to events and other occasions; and offered with different promos and discounts, among other benefits.
Before you go on and take advantage of these marketing tools, though, you need to know some guidelines when sending promotional materials. Your target clientele have to be provided with quality materials that deliver messages in a concise way. Brevity is the name of the game. There are clients who do not have the luxury of time or even the tolerance to filter through their mail. You have to up your ante in terms of getting your clientele’s attention.
- Check your promotional materials
As you are already investing money, time and effort in your promotional materials and in your marketing campaign plan, you have to check and re-check their content before you send them out to the commercial press. You may have to spend on re-production if you spot any mistakes or errors on the promotional materials. Thus, you need to be careful on spelling, grammar, and sentence construction, among other nuances in communication. In addition, you need to focus on the layout and formatting of the designs. Aesthetic is an important element of your communication materials. That is why you need to take time considering even the basic design principles such as symmetry, balance, and use of color.
- Research your target clientele
As your target clientele will receive the promotional materials via lists, you need to make sure that you are getting the most out of it in order to achieve a quick turnaround for your business. You may have to consider the demographic of those who are on your mailing lists first before sending all the promotional materials. If, for example, you are targeting homemakers, of course you need to scratch off the male population from the list! Filter your mailing lists according to your target clientele. In addition, you should use a suitable marketing medium for them. Find out what makes a certain market segment tick, and use those promotional materials that they prefer to your utmost advantage.
In creating a marketing campaign plan, you have to be able to cover all possible niches and exhaust available resources. Make use of your direct mail lists as well as promotional materials really well in support of the other marketing strategies and techniques you are going to use.