Nowadays social media portals are becoming more and more popular with nearly 80% more visitors than in the past years. It is now probably of the more credible forms of advertising available on the Internet. Why? Simply because social network users are more likely to trust their own peoples opinions when deciding on advertising opinions or when making a purchase.
People generally prefer to rely on customer reviews rather than an expert critics, understandably so, as a critic is often paid by a company to make a positive report. Statistically over 77% users trust the reviews they read.
Although social networks are now more popular with the 18 to 24 year-old age group, the age limit is rising and nowadays you will find more over forties using these Internet websites.
So what are the reasons you should advertise on social Medias? Many and here are some more reasons why it can turn to your advantage and that of your business.
How do social Medias work? These are online websites where the user decides on the content he or she intends to broadcast. Depending on your kind of business, you may profit from this free form of advertising in different ways.
However, these social networks will allow you to build and leverage your personal and professional world make it popular by the multiple links and increase your credibility as well as your popularity amongst the readers.
Not all social networks have the same set of rules. The readers and what they are looking for may be different according to each individual social network type. There is a difference between social networking sites, social sharing, social bookmarking, social review and social news sites, and it is important to understand the difference and how it will work for your business.
Twitter plays on building knowledge amongst readers and relationships and is probably the first social website for creating relationships amongst people you know or that are in your business. You can use Twitter through a third party or a browser or by instant messenger allowing a preferred service to function for you. Here people will find several answers to their questions in the space of a few minutes, which makes Twitter a highly informative and interactive platform.
LinkedIn is less centered on direct communication as it is a more formal form of social interaction. Many business related readers have an account here, so basically you will find less casual social interaction, rather more business related exchanges. You could consider it as your professional network, a business card available to others online and an investment for your future business.
Facebook first started as a means to connect with old friends and find new ones, a social network that permitted you to keep in contact and exchange personal news. It is now rapidly evolving to include other services and it has become an excellent means to advertise your business and services. It will work well for the promotion of your company, simply because it has become so popular.
The best idea would be to start joining these three most popular social networks and start advertising your business and services; you will be surprise at the positive feedback and have only to gain from this form of advertising.