A brand name is the window to your business and a good research strategy is fundamental if you want your brand to be a success. So do not underestimate the importance a logo and brand name and research thoroughly by following a few essential steps and evaluating how your business or service will serve the market.
What values does your product or service offer as a business?
What is it you are offering potential customers?
Define what it is your business is aiming at and what you specialize in.
Where to find your customers and which niche of the market you should be researching.
Think of an ideal tagline for your business and what message you want to convey to your future clients.
Once you have gathered the above information you can start defining the character and personality of your business and what it represents in terms of services or products. You must emphasize your qualities and try and create an innovative, energetic and trendy image in order to attract attention.
Now that you have built a specific personality for your company you should start building a relationship with your potential market niche. Ask yourself which kind of clients you should be impressing and who is most likely to be interested in your services or products. When you think of your company what is it that stands out the most?
Look through the questions you reviewed above and use the answers to help you create an effective brand name and logo. Your brand name should effectively describe the character of your business and convey your image to future clients.
You can conduct your research by using marketing forums. By posting questions or comments you can gauge how people react; this will help you understand your market niche all the better. When you ask questions make sure you do so to your most likely clients.
Register the answers you get in a notebook, which you use exclusively for your brand name research, so that you can always refer to it and add in extra information.
Creating a brand name is probably just as important as creating your own business. It really is worth spending as much time as you can study your market and how it evolves before you come out with your logo and brand name. It is also worth investing in a good design when you do decide what will work better for you, for your potential customers will judge you on what they first see and if it poor quality, you are starting off on the wrong foot.
So research, study and investigate what it is your market wants to see and convey as best you can all your positive characteristics as well as plenty of innovative ideas people often are on the lookout for.