If you decide to venture into mineral make-up products, you will have to learn all about these components if you want to compete with the major brands. This kind of venture does not require an important investment in money, but it does require some understanding of the products components.
Manufactured or Homemade?
You will have to choose whether you want your products manufactured by a company or if you want to make them yourself. The first step is to familiarize yourself with the mineral make-up formula. You will have to decide what type of kit you will be selling, be it eye shadows, foundations, blushes, bronzers or any other type of mineral make-up kit. Purchase the type of kit you have chosen from a reliable company, who will guarantee it is made from natural components, and study it carefully.
Make your own kits
Once you have chosen your formula, purchase the ingredients from the wholesaler and start making your own kits. When you have made about a dozen, you can determine how cost-effective making your own kits is, as opposed to purchasing them already made. If it takes you too long to produce your own kits, it might be easier to have them packed by a professional manufacturer. Only you can determine how profitable will be.
Brand name and labels
You will need to choose your brand name and logo, for your product to look professional. Choose a catchy name, something that people will easily remember. Have your labels designed professionally in order to be able to advertise effectively on your website. Customers should be able to purchase directly from your website, so organize a list and close-up photos of your products, as well as an easy and secure online method of payment.
Set up your company
Before you set up your home-based business you will need to apply for a sales license. Decide what type of company you want to set up. You may be safer with a LLC, limited liability company, which will protect you from anyone suing for damages.
You can increase your sales by using eBay. There are many mineral make-up lines sold on this website, therefore many potential customers often browse through eBay to check out new lines. Once you have found a client through the eBay website, provide all the contact detail, to ensure that the next purchase passes directly through your website, which will save your extra advertising fees.
Other Advertising strategies
The Internet is not the only way to market your mineral make-up products. You can also contact beauty salons in your area in order to promote your products. You may also rent a stall at a market or at a commercial centre. Check to see if there are any fairs in your area or elsewhere, this is also a great way to publicize your make-up line.