What is Ezine Advertising? How To Increase Traffic Using It

By Charles Hopkins Published 08/11/2007 | Online Advertising
Ezines is an online form of newsletters, where Website owners use ezines to keep in touch and build a relationship with their visitors. Ezines are used to share news, updates, and website promotions.

 So how can you use ezines to drive traffic to  your site? Just about every ezine accepts advertising from third parties. By mixing a few paid ads in with their content, website owners can defray the cost of operating an ezine and open up an additional stream of revenue.

You can place an ad for your website, product, or service in various ezines. If you do it right thousands of people will see your ad and click on the link to your site.

You'll want to place your ads in ezines that are narrowly targeted toward your specific niche. Think about it. If your site is about homebased business, would you be better off placing an ad in an ezine that was about homebased business or just Business opportunities in general? Obviously the one that is closest to your own topic will provide the most bang for the buck.

Prices can vary wildly from one ezine to another depending on the niche and the number of subscribers. But there are also different prices based on where your ad is placed within the ezine itself.

Many ezines contain several different ads. They may have one ad on top, another in the middle of the content, and another at the bottom. Prices can vary from one to another. The most expensive (but by far the best) type of ezine ad is called a solo ad. As the name implies, a solo ad means "one ad". When you take out a solo ad, your ad is the only one readers will see.

How to create a successful solo ad? First, you need to find an ezine that narrowly targets the market you're looking to reach. Browse sites in your niche and take note of which ones run ezines.

 You can find more prospects by going to Google and searching for: "your keyword" + "ezine" and "your keyword" + "newsletter" Once you have a short list you can narrow it down to find the most highly-targeted ezines to advertise in. Compare prices and the number of subscribers for each.

Before you place an ad, you should subscribe to an ezine and read through at least a few issues. You need to get the feel of an ezine and its style to make sure it conveys the message and tone you need.
Prepare to spend some time crafting your ezine ad. The words you choose will determine how successful your ad will be.

Lastly, you need to track your ads carefully. Test which ezines get the best response. Play around with your copy and see what kind of results you get.  Only testing will tell you which ads are bringing in traffic and which ads are wasting your money.