By Charles Hopkins
Published 09/20/2007 | Marketing
If you are into Internet marketing most people say you don't even have
a business if you don't have a list. By building a list you have a
sustainable business model not dependent on outside sources for traffic
Building a list is collecting email addresses of people who want to
be contacted by you. The benefit of building a large list is you have
contact with hundreds to thousands of people whenever you have a
message to get out.
If you don't collect names from people who are visiting your
website you are missing out on repeat traffic. Odds are most people who
visit your website only do so once. By collecting email addresses you
are recycling the traffic you worked so hard to get in the first place.
Also, by building a list you might even be able to afford to pay
for traffic since each visitor becomes more valuable. Each visitor can
be contacted repeatedly with your message to buy your products or
The easiest way to build a list is to put newsletter sign up forms
on your most visited pages. It is important to put it near the top of
the page so people can see it. Giving away a free e-book is another
great incentive for people to sign up to your list.
Pop up forms are also a good device many Internet marketers use to
collect names. The good thing about this is you don't have to change
any of your pages to include a pop up form because this goes over your
These days with the amount of spam people receive it is best to
have a double opt-in list. What double opt-in means is that people who
enter their contact information into your sign-up form is that they
must then also confirm they want to be a part of your list by
confirming this with a reply email as well. This way if someone goes
around entering someone elses email address they can easily opt out of
receiving any more messages from you.
By building a quality double-opt in list you will have a more
responsive list to your offers. A lot of people find that building a
double-opt in list harder to build, but in the end it saves everyone a
lot of hassle. You are not sending spam to people who don't want your
emails, and people who are receiving your emails will be more likely to
respond to them.