The Business of AdSense
By Charles Hopkins
Published 09/20/2007 | Marketing
Even though AdSense is a very popular income source for many online
marketers, few will make enough money from it to make AdSense their
primary business. If you are currently trying to increase your AdSense
earnings there are some tried and tested rules that will help you
achieve more clicks and make more money.
As an online marketer, you realize that you must be consistent and
persistent to achieve the goals that you set for yourself. The AdSense
business is no different. Yet the people who make the most money with
AdSense are the ones who work at it smarter rather than doing the same
things over and over that do not produce good results.
In fact, it is a popular myth among online marketers that you must
only develop and promote websites that pertain to high paying keywords.
As a rule the marketers that make the most money from AdSense are the
ones who consistently keep building websites around medium priced
keywords within a theme. Then as they go along, they build websites
that are related to that common theme.
For example, you might build your websites under the theme of
'computers'. The mistake some people make is to develop one site
devoted to only computers. It is advantageous to the marketer to make
many websites related to computers such as laptops, computer hard
drives, computer keyboards, etc. It is the concept of more is better
that will make you the most money.
As you start building your AdSense publishing business, here are some major rules to consider that will maximize your profits:
1. Track your successes and failures.
2. Use the latest tools and software available.
3. Keep your AdSense sites easy to navigate. Do not promote anything else on these websites.
4. Treat your AdSense business as a real business.
The marketers that make the most money with AdSense are the ones
who treat it as a business and consistently continue to produce high
quality websites around themes or 'niches' daily.
If you are just starting out, you have to realize that there is a
lot of work involved to set up your websites, do the seo optimization,
track your results and then repeat the process.
You can use the latest tools and software to automate the keyword
selection process, create good websites and do most of the tedious seo
optimization for your AdSense websites. In this regard investing some
money in the right software will turn more profit in the long run
because you will be able to make more sites faster. The name of the
game in the world of AdSense is to make highly profitable websites and
keep making more of them all the time.
A large AdSense income does not happen overnight. The best way to
make the most money with your AdSense business is to follow the rules
outlined here and constantly build more websites. Like planting seeds
in a garden, you will reap AdSense income according to what you sow.