Web Design: Planning a Website
By Charles Hopkins
Published 11/28/2007 | Web Design
With the advent of the internet, websites have become one of the most
popular means for individuals and organizations to help them reach
Websites are typically made using a coded language known as HTML
(Hyper Text Markup Language) and it is this language that allows for
the basic structure of a website. This includes its headings and even
the type of font that is used in a paragraph. Since the time that HTML
was used for website building, more ways have been developed to make
website development faster and easier. What separates one website from
another is design.
When designing a website, one must consider the following key
elements: the purpose of the site, the possible audience, content
structure, and the design compatibility.
Firstly, it is really important to know why a website is needed.
There should be a statement that says what the site is used for and
what visitors can get from it. This will help the designer to plan a
proper outline of how the website can be broken down and modified over
time should the need arise. Thus, keeping a long term objective is the
In terms of audience, one should keep in mind the people who will
be visiting the website. Basically, what should be considered is the
target market. People will be viewing the site for different reasons
and a designer should know what those reasons are and if they are
attractive enough to have them return to the site often.
Content is probably the most time-consuming section of the website.
A lot of planning is required because this will be the most dynamic
part of the site. This means that the information will keep changing
every now and then. This is especially true if the website deals with
articles changing every day like newspaper websites. Content may also
mean the way a product is advertised or presented to the user. The more
attractive the graphics are and the catchier the copy is, the more it
will help get more customers to a website. Copy is the text content
that is included on the website.
Another tricky part about web design is making it compatible for
all kinds of web browsers. A web browser is what a person will use to
access the website. Some websites are not displayed exactly the same
way across different browsers. So a designer must keep in mind that the
programming is still essential in realizing the design. It is tricky
but not very difficult since not only a lot of tweaking of measurements
will be made to adjust the website dimensions.
Websites have changed the way businesses are run. People actually
purchase items online now and this is why having a good-looking website
is essential. A professional-looking website will ensure more
transactions and therefore lead to more sales and higher profitability.