How to Identify Hot Niche Markets Online and Offline
By Charles Hopkins
Published 01/2/2008 | Marketing
There will no doubt be a day when all research, news, and general
reading for that matter will take place online. But we haven't gotten
there yet. Fiction or romance novels will always be in print since it
would be difficult to curl up in front of the fire on a cold rainy day
with a laptop.
Research, however, may eventually be carried out entirely online.
People buy self-help and how-to books written to solve their problems
or change their lives every day from the local bookstore in their
neighborhoods. By visiting your local bookstore you can identify hot
niche markets in an afternoon.
You should visit your local bookstore and take note of the
non-fiction stock on hand. Find out what is selling the most and make
sure you identify the topic or category these hot sellers fall in. It
would also be a good idea to visit the New York Times list of best
selling non-fiction books online as well as the best selling books on
Also make sure you visit the magazine racks. More and more niche
opportunities are available everyday in the magazine section and this
should be the place to start. Some of the best headlines come straight
from the pages of magazines. You can't believe how great a resource
just one copy of Cosmo can be for headlines, article topics, or content
Spending time in your local bookstore will help you realize that
most people still live in the real world and seek knowledge in many
different ways. While most online marketers may opt for RSS feeds and
Google News updates many people still appreciate the feel of paper in
their hands and ink on their fingers and marketers should look for
topics from many resources everyday from many places.
Watch local news as well as the nightly national news broadcasts.
Each will provide valuable ideas that you could use as your next online
business. Local broadcasts are especially good since these topics hit
home and create more passion from the general population.
National broadcasts will target a much more diverse group of people
with a much larger opportunity to market to. You should also pay
attention to news organizations such as Reuters or the British
Broadcasting Company (BBC) who provide news from around the world in
almost real time.
The point is there are many outlets and resources to capture ideas
and find new topics for your online businesses. You just have to know
where to look.