Why You Need To Optimize Your Web Site

By Charles Hopkins Published 01/2/2008 | Webmastering
Does your website get many visitors? Are you getting enough business from the Internet? There is not much point having a website that nobody visits.

Most people build a website, submit it to a few search engines and hope that people will find it. Unfortunately, with so many different websites and blogs on the Internet, it is not enough just to have a website out there. If people do not know that your website exists or how to find it, you might as well not have a website. If you want to drive a constant stream of free targeted traffic to your website, you need to make sure that your site is optimized with the search engines in mind.

When people use search engines to find information, they rarely bother to look beyond the first three pages of search results; some people do not go farther than the first page. If you want people to find your website, you need to take the trouble to optimize your website for the major search engines.

What is search engine optimization?

Search engine optimization is simply the process of making changes to your website to improve your site's search engine ranking for specific keywords. It is a universally recognized way of climbing in search engine rankings.

When people use a search engine to find information about a particular topic, the search engine lists results based on the best matches it can find. Optimizing your website for the search engines is simply a matter of providing content relevant to the keywords you want to be found for and presenting it in the way that search engines prefer. When you do, your website is guaranteed to climb in the search engine rankings.

SEO is not difficult; anyone can do SEO when they know the basic steps. It is simply a matter of being methodical and applying the same principles to every page on your website.

There really is not much point spending time and money creating a beautiful site if people cannot find it. If you want more people to find your website you need to design your site with the search engines in mind and take time to optimize each page for specific keywords.

The good news is that you do not need to be a technical whiz to achieve better search engine results you simply need to apply basic search engine tactics over and over again.