{"id":23102,"date":"2020-09-10T12:10:13","date_gmt":"2020-09-10T12:10:13","guid":{"rendered":"https:\/\/www.ezilon.com\/topics\/?p=23102"},"modified":"2025-04-08T09:09:58","modified_gmt":"2025-04-08T09:09:58","slug":"your-web-sites-success-are-you-a-perceived-expert","status":"publish","type":"post","link":"https:\/\/www.ezilon.com\/topics\/your-web-sites-success-are-you-a-perceived-expert\/","title":{"rendered":"Your Website&#8217;s Success: Become a Perceived Expert"},"content":{"rendered":"<p>Are\u00a0you\u00a0seen\u00a0as\u00a0an\u00a0expert\u00a0online?\u00a0Today,\u00a0people\u00a0look\u00a0for\u00a0businesses\u00a0they\u00a0can\u00a0trust.\u00a0Your\u00a0website&#8217;s\u00a0success\u00a0depends\u00a0on\u00a0if\u00a0visitors\u00a0see\u00a0you\u00a0as\u00a0an\u00a0authority.<\/p>\n<p>Just\u00a0listing\u00a0products\u00a0isn&#8217;t\u00a0enough.\u00a0Your\u00a0site\u00a0must\u00a0teach\u00a0and\u00a0guide\u00a0users.\u00a0By\u00a0sharing\u00a0insights\u00a0and\u00a0solving\u00a0problems,\u00a0you\u00a0show\u00a0you&#8217;re\u00a0reliable.\u00a0This\u00a0makes\u00a0visitors\u00a0see\u00a0you\u00a0as\u00a0an\u00a0expert,\u00a0turning\u00a0them\u00a0into\u00a0customers.<\/p>\n<p>Do\u00a0you\u00a0show\u00a0off\u00a0your\u00a0skills\u00a0on\u00a0your\u00a0site?\u00a0Are\u00a0you\u00a0sharing\u00a0your\u00a0knowledge?\u00a0Check\u00a0how\u00a0well\u00a0your\u00a0strategy\u00a0shows\u00a0your\u00a0expertise\u00a0and\u00a0how\u00a0it\u00a0can\u00a0grow.<\/p>\n<h2>Understanding\u00a0Perceived\u00a0Expertise<\/h2>\n<p>Perceived\u00a0expertise\u00a0isn&#8217;t\u00a0about\u00a0degrees\u00a0or\u00a0titles.\u00a0It&#8217;s\u00a0about\u00a0how\u00a0visitors\u00a0see\u00a0your\u00a0knowledge.\u00a0This\u00a0perception\u00a0is\u00a0key\u00a0to\u00a0<em>website\u00a0success<\/em>.\u00a0Let&#8217;s\u00a0explore\u00a0what\u00a0this\u00a0means\u00a0for\u00a0your\u00a0online\u00a0presence.<\/p>\n<h3>What\u00a0is\u00a0Perceived\u00a0Expertise?<\/h3>\n<p>It&#8217;s\u00a0the\u00a0impression\u00a0users\u00a0get\u00a0from\u00a0clear,\u00a0reliable\u00a0information.\u00a0Think\u00a0of\u00a0it\u00a0as\u00a0a\u00a0mix\u00a0of\u00a0<em>knowledge<\/em>,\u00a0<em>credibility<\/em>,\u00a0and\u00a0how\u00a0you\u00a0share\u00a0insights.\u00a0A\u00a0lawyer\u00a0without\u00a0a\u00a0Harvard\u00a0degree\u00a0can\u00a0still\u00a0seem\u00a0expert\u00a0if\u00a0they\u00a0answer\u00a0legal\u00a0questions\u00a0well.\u00a0Your\u00a0audience\u00a0wants\u00a0results,\u00a0not\u00a0just\u00a0formal\u00a0credentials.<\/p>\n<div class=\"video-embed\" data-video=\"%7B%22src%22%3A%22https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DHCj4_6-1uUw%22%2C%22title%22%3A%22%22%2C%22description%22%3A%22%22%2C%22thumbnail%22%3A%22%22%2C%22date%22%3A1744102924400%7D\">\n<div class=\"_Media_1z052_1 _VideoEmbed_1z052_9\"><iframe id=\"video-embed-player\" title=\"\" src=\"https:\/\/www.youtube.com\/embed\/HCj4_6-1uUw?rel=0\" width=\"100%\" height=\"100%\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/div>\n<h3>Why\u00a0Does\u00a0It\u00a0Matter\u00a0for\u00a0Your\u00a0Website?<\/h3>\n<ul>\n<li><strong>Trust\u00a0builds\u00a0faster:<\/strong>\u00a0Visitors\u00a0decide\u00a0quickly\u00a0if\u00a0you&#8217;re\u00a0trustworthy.\u00a0Expert\u00a0content\u00a0reduces\u00a0doubt\u00a0and\u00a0boosts\u00a0conversions.<\/li>\n<li><strong>SEO\u00a0benefits:<\/strong>\u00a0Search\u00a0engines\u00a0favor\u00a0sites\u00a0with\u00a0original,\u00a0authoritative\u00a0content.\u00a0This\u00a0improves\u00a0rankings\u00a0and\u00a0visibility.<\/li>\n<li><strong>Long-term\u00a0growth:<\/strong>\u00a0Consistent\u00a0expertise\u00a0keeps\u00a0audiences\u00a0returning,\u00a0driving\u00a0<em>website\u00a0success<\/em>\u00a0through\u00a0loyalty.<\/li>\n<\/ul>\n<h3>Common\u00a0Misconceptions\u00a0About\u00a0Expertise<\/h3>\n<p>Many\u00a0believe\u00a0expertise\u00a0requires\u00a0formal\u00a0certifications.\u00a0Not\u00a0true.\u00a0For\u00a0example,\u00a0a\u00a0tech\u00a0startup\u00a0founder\u00a0without\u00a0a\u00a0computer\u00a0science\u00a0degree\u00a0can\u00a0build\u00a0expertise\u00a0by\u00a0sharing\u00a0troubleshooting\u00a0guides.\u00a0Another\u00a0myth?\u00a0Expertise\u00a0equals\u00a0complexity.\u00a0Simpler\u00a0explanations\u00a0often\u00a0make\u00a0you\u00a0seem\u00a0more\u00a0approachable\u00a0and\u00a0knowledgeable.<\/p>\n<h2>The\u00a0Role\u00a0of\u00a0Quality\u00a0Content<\/h2>\n<p>Creating\u00a0quality\u00a0content\u00a0is\u00a0key\u00a0to\u00a0being\u00a0seen\u00a0as\u00a0an\u00a0expert\u00a0in\u00a0your\u00a0field.\u00a0People\u00a0look\u00a0for\u00a0reliable\u00a0information.\u00a0Your\u00a0well-researched\u00a0content\u00a0shows\u00a0you&#8217;re\u00a0serious\u00a0about\u00a0being\u00a0accurate\u00a0and\u00a0in-depth.\u00a0Here&#8217;s\u00a0how\u00a0to\u00a0make\u00a0content\u00a0that\u00a0boosts\u00a0your\u00a0authority.<\/p>\n<div class=\"image-embed\" data-image=\"{&quot;src&quot;:&quot;https:\/\/storage.googleapis.com\/48877118-7272-4a4d-b302-0465d8aa4548\/210b1966-1bce-4305-96fe-565b2337a77f\/81ec0da0-f92a-4bba-8cb2-45629f363243.jpg&quot;,&quot;title&quot;:&quot;A serene, well-lit office setting with a wooden desk, a laptop, and various office supplies. In the foreground, a stack of neatly organized papers and books, symbolizing the importance of quality content. In the middle ground, a person's hand is holding a pen, poised to write or edit the content. The background features a large window overlooking a scenic landscape, suggesting the clarity of thought and inspiration that comes from quality content creation. The lighting is soft and natural, creating a warm, inviting atmosphere. The overall composition conveys a sense of focus, expertise, and the strategic approach to crafting high-quality content that enhances perceived expert status.&quot;,&quot;method&quot;:&quot;text-to-image&quot;,&quot;date&quot;:1744102924101}\">\n<div class=\"_Media_1z052_1 _ImageEmbed_1z052_13 \"><img decoding=\"async\" src=\"https:\/\/storage.googleapis.com\/48877118-7272-4a4d-b302-0465d8aa4548\/210b1966-1bce-4305-96fe-565b2337a77f\/81ec0da0-f92a-4bba-8cb2-45629f363243.jpg\" alt=\"A serene, well-lit office setting with a wooden desk, a laptop, and various office supplies. In the foreground, a stack of neatly organized papers and books, symbolizing the importance of quality content. In the middle ground, a person's hand is holding a pen, poised to write or edit the content. The background features a large window overlooking a scenic landscape, suggesting the clarity of thought and inspiration that comes from quality content creation. The lighting is soft and natural, creating a warm, inviting atmosphere. The overall composition conveys a sense of focus, expertise, and the strategic approach to crafting high-quality content that enhances perceived expert status.\" \/><\/div>\n<\/div>\n<h3>Types\u00a0of\u00a0Content\u00a0That\u00a0Showcase\u00a0Expertise<\/h3>\n<p>There\u00a0are\u00a0several\u00a0types\u00a0of\u00a0content\u00a0that\u00a0can\u00a0show\u00a0your\u00a0expertise:<\/p>\n<ul>\n<li>Blog\u00a0posts\u00a0that\u00a0tackle\u00a0common\u00a0industry\u00a0challenges<\/li>\n<li>In-depth\u00a0eBooks\u00a0or\u00a0whitepapers\u00a0that\u00a0analyze\u00a0trends<\/li>\n<li>Interactive\u00a0webinars\u00a0or\u00a0video\u00a0tutorials<\/li>\n<li>Step-by-step\u00a0guides\u00a0for\u00a0complex\u00a0tasks<\/li>\n<\/ul>\n<p>For\u00a0instance,\u00a0a\u00a0guide\u00a0on\u00a0<em>choosing\u00a0the\u00a0right\u00a0software\u00a0for\u00a0small\u00a0businesses<\/em>\u00a0shows\u00a0you\u00a0know\u00a0your\u00a0stuff.<\/p>\n<h3>How\u00a0to\u00a0Research\u00a0Your\u00a0Topics\u00a0Thoroughly<\/h3>\n<p>To\u00a0ensure\u00a0your\u00a0content\u00a0is\u00a0accurate,\u00a0follow\u00a0these\u00a0steps:<\/p>\n<ol>\n<li>Look\u00a0for\u00a0credible\u00a0sources\u00a0like\u00a0industry\u00a0reports\u00a0or\u00a0academic\u00a0journals.<\/li>\n<li>Check\u00a0facts\u00a0with\u00a0several\u00a0sources\u00a0to\u00a0avoid\u00a0mistakes.<\/li>\n<li>Use\u00a0expert\u00a0opinions\u00a0or\u00a0data\u00a0to\u00a0support\u00a0your\u00a0claims,\u00a0like\u00a0referencing\u00a0industry\u00a0surveys.<\/li>\n<\/ol>\n<p>Doing\u00a0thorough\u00a0research\u00a0makes\u00a0your\u00a0content\u00a0a\u00a0go-to\u00a0resource.\u00a0It\u00a0solidifies\u00a0your\u00a0reputation\u00a0as\u00a0a\u00a0<strong>perceived\u00a0expert<\/strong>.<\/p>\n<h2>Establishing\u00a0Trustworthiness<\/h2>\n<p>Trust\u00a0is\u00a0key\u00a0for\u00a0a\u00a0successful\u00a0website.\u00a0Without\u00a0it,\u00a0even\u00a0the\u00a0best\u00a0content\u00a0won&#8217;t\u00a0turn\u00a0visitors\u00a0into\u00a0customers.\u00a0Studies\u00a0show\u00a088%\u00a0of\u00a0online\u00a0shoppers\u00a0trust\u00a0is\u00a0crucial\u00a0when\u00a0buying.<\/p>\n<div class=\"video-embed\" data-video=\"%7B%22src%22%3A%22https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DuvZM1Bj4jpI%22%2C%22title%22%3A%22%22%2C%22description%22%3A%22%22%2C%22thumbnail%22%3A%22%22%2C%22date%22%3A1744102924300%7D\">\n<div class=\"_Media_1z052_1 _VideoEmbed_1z052_9\"><iframe id=\"video-embed-player\" title=\"\" src=\"https:\/\/www.youtube.com\/embed\/uvZM1Bj4jpI?rel=0\" width=\"100%\" height=\"100%\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/div>\n<h3>The\u00a0Importance\u00a0of\u00a0Credibility<\/h3>\n<p>Credibility\u00a0makes\u00a0visitors\u00a0loyal\u00a0customers.\u00a0It\u00a0shows\u00a0your\u00a0expertise\u00a0is\u00a0genuine\u00a0and\u00a0your\u00a0advice\u00a0trustworthy.\u00a0BrightLocal\u00a0found\u00a084%\u00a0trust\u00a0online\u00a0reviews\u00a0as\u00a0much\u00a0as\u00a0personal\u00a0ones.<\/p>\n<p>To\u00a0build\u00a0trust:<\/p>\n<ul>\n<li>Back\u00a0claims\u00a0with\u00a0data\u00a0from\u00a0trusted\u00a0sources.<\/li>\n<li>Show\u00a0professional\u00a0certifications\u00a0(like\u00a0Google\u00a0Analytics).<\/li>\n<li>Highlight\u00a0partnerships\u00a0with\u00a0well-known\u00a0brands.<\/li>\n<\/ul>\n<h3>Ways\u00a0to\u00a0Build\u00a0a\u00a0Trustworthy\u00a0Image<\/h3>\n<p>First,\u00a0check\u00a0your\u00a0site&#8217;s\u00a0content\u00a0for\u00a0accuracy.\u00a0An\u00a0<em>SEO\u00a0specialist<\/em>\u00a0can\u00a0make\u00a0your\u00a0site\u00a0better\u00a0and\u00a0more\u00a0credible.\u00a0Then:<\/p>\n<ol>\n<li>Put\u00a0all\u00a0licenses\u00a0and\u00a0certifications\u00a0on\u00a0your\u00a0&#8220;About\u00a0Us&#8221;\u00a0page.<\/li>\n<li>Have\u00a0guest\u00a0posts\u00a0from\u00a0industry\u00a0leaders\u00a0to\u00a0prove\u00a0your\u00a0knowledge.<\/li>\n<li>Use\u00a0simple\u00a0language\u00a0to\u00a0share\u00a0your\u00a0values\u00a0and\u00a0guarantees.<\/li>\n<\/ol>\n<p>Being\u00a0open\u00a0about\u00a0your\u00a0qualifications\u00a0makes\u00a0you\u00a0seem\u00a0reliable.\u00a0This\u00a0boosts\u00a0trust\u00a0and\u00a0helps\u00a0your\u00a0site\u00a0rank\u00a0better,\u00a0following\u00a0<em>SEO\u00a0specialist<\/em>\u00a0advice.<\/p>\n<h2>Effective\u00a0Use\u00a0of\u00a0Testimonials<\/h2>\n<p>Testimonials\u00a0show\u00a0that\u00a0your\u00a0customers\u00a0are\u00a0happy.\u00a0They\u00a0prove\u00a0your\u00a0expertise\u00a0to\u00a0others.\u00a0This\u00a0trust\u00a0can\u00a0help\u00a0your\u00a0site&#8217;s\u00a0authority,\u00a0making\u00a0it\u00a0more\u00a0credible\u00a0to\u00a0users\u00a0and\u00a0search\u00a0engines.<\/p>\n<div class=\"image-embed\" data-image=\"{&quot;src&quot;:&quot;https:\/\/storage.googleapis.com\/48877118-7272-4a4d-b302-0465d8aa4548\/210b1966-1bce-4305-96fe-565b2337a77f\/70902ea1-39f8-4722-b4e8-12b1668960d5.jpg&quot;,&quot;title&quot;:&quot;A serene office setting, a laptop open on a wooden desk, surrounded by plants and a warm, natural lighting. In the foreground, a stack of handwritten testimonials, their pages weathered and genuine. The middle ground features a framed certificate or award, signifying the expertise of the business owner. In the background, a bookshelf filled with relevant industry publications, subtly conveying the depth of knowledge. The overall atmosphere is one of credibility, trust, and the power of authentic customer endorsements.&quot;,&quot;method&quot;:&quot;text-to-image&quot;,&quot;date&quot;:1744102924001}\">\n<div class=\"_Media_1z052_1 _ImageEmbed_1z052_13 \"><img decoding=\"async\" src=\"https:\/\/storage.googleapis.com\/48877118-7272-4a4d-b302-0465d8aa4548\/210b1966-1bce-4305-96fe-565b2337a77f\/70902ea1-39f8-4722-b4e8-12b1668960d5.jpg\" alt=\"A serene office setting, a laptop open on a wooden desk, surrounded by plants and a warm, natural lighting. In the foreground, a stack of handwritten testimonials, their pages weathered and genuine. The middle ground features a framed certificate or award, signifying the expertise of the business owner. In the background, a bookshelf filled with relevant industry publications, subtly conveying the depth of knowledge. The overall atmosphere is one of credibility, trust, and the power of authentic customer endorsements.\" \/><\/div>\n<\/div>\n<p>To\u00a0get\u00a0real\u00a0testimonials,\u00a0ask\u00a0customers\u00a0for\u00a0specific\u00a0feedback.\u00a0Ask\u00a0them\u00a0to\u00a0share\u00a0how\u00a0your\u00a0services\u00a0helped\u00a0them.\u00a0Be\u00a0specific,\u00a0like\u00a0asking\u00a0about\u00a0project\u00a0improvements.<\/p>\n<ul>\n<li>Use\u00a0surveys\u00a0or\u00a0email\u00a0prompts\u00a0to\u00a0collect\u00a0feedback.<\/li>\n<li>Highlight\u00a0real\u00a0results,\u00a0such\u00a0as\u00a0project\u00a0outcomes\u00a0or\u00a0time\u00a0saved.<\/li>\n<li>Verify\u00a0testimonials\u00a0to\u00a0ensure\u00a0they\u00a0reflect\u00a0genuine\u00a0interactions.<\/li>\n<\/ul>\n<p>Put\u00a0testimonials\u00a0where\u00a0they\u00a0matter\u00a0most.\u00a0Use\u00a0them\u00a0on\u00a0your\u00a0homepage,\u00a0service\u00a0pages,\u00a0and\u00a0landing\u00a0pages.\u00a0Include\u00a0names,\u00a0locations,\u00a0and\u00a0photos\u00a0to\u00a0build\u00a0trust.<\/p>\n<p>Use\u00a0testimonials\u00a0in\u00a0blog\u00a0posts\u00a0and\u00a0case\u00a0studies.\u00a0This\u00a0shows\u00a0how\u00a0your\u00a0expertise\u00a0works\u00a0in\u00a0real\u00a0life.\u00a0Fresh\u00a0testimonials\u00a0keep\u00a0your\u00a0site\u00a0interesting\u00a0and\u00a0help\u00a0with\u00a0<em>search\u00a0engine\u00a0optimization<\/em>.<\/p>\n<p>Testimonials\u00a0aren&#8217;t\u00a0just\u00a0for\u00a0your\u00a0homepage.\u00a0Place\u00a0them\u00a0across\u00a0your\u00a0site\u00a0to\u00a0show\u00a0your\u00a0expertise.\u00a0This\u00a0also\u00a0helps\u00a0search\u00a0engines\u00a0see\u00a0your\u00a0site\u00a0as\u00a0more\u00a0relevant\u00a0and\u00a0reliable.<\/p>\n<h2>Utilizing\u00a0Social\u00a0Proof<\/h2>\n<p>Social\u00a0proof\u00a0is\u00a0a\u00a0strong\u00a0tool\u00a0to\u00a0increase\u00a0<em>online\u00a0authority<\/em>\u00a0by\u00a0showing\u00a0trust\u00a0in\u00a0your\u00a0brand.\u00a0It\u00a0proves\u00a0that\u00a0people\u00a0like\u00a0what\u00a0you\u00a0offer.\u00a0This\u00a0makes\u00a0visitors\u00a0feel\u00a0confident\u00a0to\u00a0engage\u00a0with\u00a0you.<\/p>\n<h3>What\u00a0Is\u00a0Social\u00a0Proof?<\/h3>\n<p>It&#8217;s\u00a0the\u00a0idea\u00a0that\u00a0people\u00a0follow\u00a0others&#8217;\u00a0actions\u00a0or\u00a0opinions.\u00a0For\u00a0instance,\u00a0seeing\u00a0a\u00a0product\u00a0with\u00a05-star\u00a0reviews\u00a0or\u00a0a\u00a0celebrity\u00a0endorsement\u00a0shows\u00a0it&#8217;s\u00a0reliable.\u00a0This\u00a0builds\u00a0trust\u00a0faster\u00a0than\u00a0just\u00a0saying\u00a0it&#8217;s\u00a0good.<\/p>\n<h3>Effective\u00a0Ways\u00a0to\u00a0Use\u00a0Social\u00a0Proof\u00a0Online<\/h3>\n<ul>\n<li>Show\u00a0customer\u00a0testimonials\u00a0on\u00a0landing\u00a0pages.<\/li>\n<li>Display\u00a0real-time\u00a0review\u00a0counts\u00a0(e.g.,\u00a0\u201c10,000+\u00a0users\u00a0recommend\u00a0this\u201d).<\/li>\n<li>Feature\u00a0influencer\u00a0partnerships\u00a0on\u00a0your\u00a0site.<\/li>\n<li>Use\u00a0user-generated\u00a0content,\u00a0like\u00a0customer\u00a0photos\u00a0or\u00a0videos.<\/li>\n<\/ul>\n<h3>Examples\u00a0of\u00a0Social\u00a0Proof\u00a0That\u00a0Work<\/h3>\n<p>Amazon\u00a0uses\u00a0star\u00a0ratings\u00a0and\u00a0reviews\u00a0to\u00a0show\u00a0product\u00a0quality.\u00a0Nike\u00a0partners\u00a0with\u00a0athletes\u00a0like\u00a0Colin\u00a0Kaepernick\u00a0to\u00a0endorse\u00a0sneakers.\u00a0Yelp\u2019s\u00a0local\u00a0business\u00a0reviews\u00a0help\u00a0users\u00a0choose\u00a0services.\u00a0Each\u00a0example\u00a0turns\u00a0others\u2019\u00a0validation\u00a0into\u00a0<em>online\u00a0authority<\/em>.<\/p>\n<h2>Engaging\u00a0Your\u00a0Audience<\/h2>\n<p>Building\u00a0<em>expert\u00a0status<\/em>\u00a0is\u00a0not\u00a0just\u00a0about\u00a0posting\u00a0content.\u00a0It&#8217;s\u00a0about\u00a0getting\u00a0involved.\u00a0Interactive\u00a0features\u00a0turn\u00a0viewers\u00a0into\u00a0active\u00a0participants.\u00a0This\u00a0shows\u00a0your\u00a0authority\u00a0through\u00a0real\u00a0engagement.<\/p>\n<p>Make\u00a0places\u00a0where\u00a0people\u00a0can\u00a0connect.\u00a0Host\u00a0live\u00a0sessions\u00a0on\u00a0Zoom\u00a0or\u00a0Instagram\u00a0Live\u00a0to\u00a0talk\u00a0about\u00a0industry\u00a0topics.\u00a0Use\u00a0Google\u00a0Forms\u00a0for\u00a0quick\u00a0polls,\u00a0asking\u00a0followers\u00a0what\u00a0they\u00a0want\u00a0to\u00a0see\u00a0next.\u00a0This\u00a0makes\u00a0you\u00a0both\u00a0friendly\u00a0and\u00a0knowledgeable.<\/p>\n<ul>\n<li>Start\u00a0forums\u00a0or\u00a0comment\u00a0sections\u00a0where\u00a0people\u00a0solve\u00a0problems\u00a0together,\u00a0with\u00a0your\u00a0help.<\/li>\n<li>Run\u00a0contests\u00a0where\u00a0users\u00a0share\u00a0their\u00a0own\u00a0solutions\u00a0or\u00a0stories\u00a0related\u00a0to\u00a0your\u00a0niche.<\/li>\n<\/ul>\n<p>User-generated\u00a0content\u00a0boosts\u00a0your\u00a0<em>expert\u00a0status<\/em>\u00a0by\u00a0showing\u00a0real-life\u00a0uses.\u00a0Ask\u00a0followers\u00a0to\u00a0share\u00a0photos,\u00a0videos,\u00a0or\u00a0testimonials\u00a0of\u00a0using\u00a0your\u00a0product\u00a0or\u00a0advice.\u00a0Show\u00a0off\u00a0the\u00a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