Basically aerial advertising is quite a simple advertising strategy and because it is not as popular as media ads, it may appear confusing the first time you approach this way of marketing your business.
Creating a banner for advertising your business is easy to work for these specialized companies and they can create specific flying banners or billboards that perfectly suit any condition and requirements.
What you will need to provide is the content and promotional message you wish to convey to the public. It must have an impact on the kind of customer you are aiming to attract.
Make sure all these marketing issues are clear when you are discussing the creation of the banner and get your words right, making your message short and clear.
Keep in mind that aerial messages cannot be the same as newspaper ads, the advertising strategy is different, and this should be clear to you and the aerial advertising company you have hired to do the work.
The approach used to get the message across to the public is quite different and you may need some good advice on how to phrase your promotional message.
It is also important to determine where your advertising banner should be flown for it to have the maximum impact.
The best times and locations are during festivals, rush hours, over beaches, theme parks at concerts, and any other place or event that attracts crowds.
The important issue is to locate where your likely customers may hang out and during what time of the day or day of the week. It is useless flying a banner when there is no one who is likely to be interested in your product or service.
Once you have had your banner created and have determined the times and places the banner should fly at, ask yourself how long people will be able to see your aerial ad.
Aerial advertising services will usually fly their planes for a mere twenty seconds. Although this may seem not at all good for your advertising, fifteen seconds is more than enough to get your promotional message across in full focus viewing.
It has also been proven that people watch an airplane from the second they hear the engine to the moment the advertising banner goes out of sight.
This means that people actually study the entire process of the advertising and will give your banner their full attention.
Now that you have fully understood how the process of aerial advertising works and you have chosen the style of your banner and the message you are ready to try out this effective advertising strategy and see how it will work for your business.
If you do not know where to begin searching for aerial advertising companies, try searching on the Internet where you can retrieve a list of companies specialized in this advertising type.