Do you Squidoo? If not, you can be missing out on a truly powerful traffic machine.
Squidoo.com is a relatively new site that allows anyone to create a web page devoted to any topic they want.
The brainchild of marketing whiz Seth Godin, Squidoo is an example of the community-driven nature of Web 2.0.
Squidoo web pages (called lenses) can take on a life of their own with very minimal work. It takes zero technical skill to set up a lense and you can add all sorts of modules that create an interactive and visitor-friendly atmosphere.
Some of the key modules you’ll want to add to your lense include:
1. Text Blocks – This is where you post your articles or blog entries.
2. Polls – Use interactive polls to make your visitors feel like they are involved.
3. Guestbook – Allow your visitors to make comments to keep your lense fresh and active. Encourage them to include a link to their own lense.
There are also modules that let you link to products from eBay, Amazon, and countless other vendors.
It’s a great way to monetize your lense since you get a commission for anything sold through those links.
But the real beauty of Squidoo is its ability to drive large amounts of highly-targeted traffic to your site for free.
I’m sure you’ve noticed when researching keywords that Google absolutely loves Squidoo, and lenses can easily achieve top rankings for long-tail keyword phrases.
You can set up a whole network of lenses targeting various keyword phrases. With just a little bit of work, you can get some serious search engine traffic to them. Offer up some quality content and then drive your visitors back to your main site.
Website owners who saw the value of Squidoo early are already reaping the traffic rewards. But it’s not too late to jump on board. Every keyword phrase can have its own lense, so there is still plenty of room for everyone.
What if a lense already exists for the keyword phrase you want to target?
Not a problem. Since they can easily be sold or transferred, even fully developed lenses can have for the right price. And buying a lens that is already generating traffic will save you most of the work.