Writing good content will generate enough search engine traffic by using the right keywords and also meet the reader’s expectations.
But in most cases, it becomes hard to know how to meet the search engines’ requirements for traffic and write good content for the readers.
It is almost impossible, but it is possible. All you have to do is to know how you can go about it, as provided below.
In writing content to generate search engine traffic;
- Have a good headline
Having a good headline is one way to grow your traffic. The headline itself isn’t the direct contributor to traffic; it helps to attract readers.
Once readers get attracted, and the content is good enough, they will likely stay and explore your website and page. The more they do this, the more your traffic increases.
- Use simple words
Using fancy and other big words doesn’t make your content any better. No one comes online with a dictionary or has time to check one.
Many readers won’t give it a second glance. They will leave to find another readable one. At least a student in the fifth grade should be able to read and understand your vocabulary.
- Let it be conversational
In content writing, whether it’s an article, blog post, or any other, the content should carry along the readers. In sentences, you can do that by using “you,” the reader, and “I,” the writer.
It makes them have that feeling that the write-up is communicating with them and is for them. With this, they will stay longer and more engaged.
- Do not beat around the bush
No one would like to waste their precious time reading what doesn’t make sense to them.
Even if it does make sense, they may grow weary of waiting for the main points that attracted them. A little introduction can do and then hit the points.
- Edit your content effectively
Writing content may come with some imperfections, no matter how good you think you are. We are all humans and are bound to make mistakes.
Therefore, editing should become an essential part of your content writing. If the readability is low, it will indeed not generate much traffic for you.
Using editing tools such as Grammarly can help point out some of the mistakes you may miss during editing and correction.
- Use subheading
To generate traffic writing content, then you have to use subheadings in your content. That is because it makes the content more understandable and easy to navigate.
Without subheadings, the reader may not fully understand what a paragraph is all about.
Also, for Google and maybe other search engines, subheadings help drive traffic to a business, as it has some valuable keywords.
- Short sentences and paragraphs
Good content that can generate traffic isn’t the one with cumbersome paragraphs or long sentences.
The longer they are, the more uninteresting it looks, making it uneasy for the reader to follow.
Reducing the sentences to an average of 15 words per sentence and making the paragraph look simplified (5 – 7 lines) is one way to increase the readability scores.
- Have a good writing habit
Having or learning a good writing habit improves content and makes it generate traffic easily and faster.
You do not necessarily need to subject yourself to complex learning. Just be trying it out one at a time. Slow and steady will bring you to near perfect.
There are many of them you can acquire to help you in your writing.
Understanding more about generating traffic with writing content
Publishing articles on your website is a great way to generate AdSense income and get search engine traffic. As we know, “Content is king.”
Writing content for the major article directories and including a few lines of signature or “about the author” at the end of the article with a link back to your website is one of the best ways of generating FREE traffic.
If the article is well written and about a vital niche topic, many websites will pick up the report for their site.
That can provide you with a beautiful set of viral links to your site.
The more frequently your article gets picked up, the more opportunity there is for another webmaster to see it and pick it up, too.
However, you have a problem if your article has spelling and grammar errors.
Web admins don’t want ERRORS on their websites, tarnishing THEIR images, so they don’t pick up your error-filled article.
There is good news, though. Only a few types of errors account for almost all the mistakes article writers commonly make.
You only have to master a few simple concepts to stay out of trouble.
One of the most common errors showing up in article directories is the hated “run-on sentence.”
A Run-on Sentence error occurs when two independent clauses are together without punctuation or joined with a comma when it requires a period, semi-colon, or the use of “and.”
Incorrect: “Content is king; it’s the heart of a website.”
Incorrect: “Content is king; it’s the heart of a website.”
Correct: “Content is king. It’s the heart of a website.”
Correct: “Content is king; it’s the heart of a website.”
Correct: “Content is king, and it’s the heart of a website.”
OK. What is an “independent clause”?
An independent clause is a complete sentence when taken by itself. It has a subject and a verb AND EXPRESSES A COMPLETE THOUGHT.
“Content is king” works as a sentence with no additional words. “It’s the heart of a website” also works as a sentence. They are independent clauses, each able to stand on its own.
It’s an error to run them together. It would be best if you made some grammatical acknowledgment of their independence.
The easiest way to show their independence and fix the error is to put a period after the first one, making each one explicitly a separate sentence.
Don’t forget to capitalize the first word of the second independent clause, which you’ve now made a separate sentence.
OK. That’s how to FIX it. How did you get yourself into the mess in the first place? Wouldn’t it be better to keep OUT of trouble, to begin with?
Most people get into “run-on” error trouble when the two independent clauses are closely related, with the second one adding to or expanding upon a thought contained in the first.
The other common characteristic of a run-on trap is using a pronoun to start the second clause.
You probably would NOT write “Content is king content is the heart of a website” without punctuation or the word “and” in-between them.
When you are writing, notice when you use “it” or “it’s” to refer back to some subject you just wrote about. You are probably in danger.
Try the sentence using the actual word referred to by “it” instead, and see how you’d punctuate it.
Try it without the contraction, saying “it is” or “content is” instead of “it’s.” Don’t let yourself forget “it’s” contains BOTH a subject AND a verb.
Watch out for other pronouns such as “they,” “they’re,” etc.
Run-on sentences are only one of about ten common errors article writers make. Spend a little time with each one of them, and you’ll soon rid yourself of them all.
Just do a Google search on “common grammar errors,” and you’ll see many sites with great tutorials.
Before traffic generation comes good content written with all the “dos’ and “don’t’ in mind.
If you apply them well, you will get the expected result.