Franchising is nowadays no longer exclusively a man’s world as more and more women are finding the world of franchising attractive and approachable to them.
As statistics show the number of women that are now in the ranks of franchise operators is rising as opposed to ten years ago and continues to.
In the last five years the International Franchise Association found that the 25 percent of new franchised businesses were started by women as opposed to 10 percent of the previous decade.
This is a clear sign that women are getting more interested in the world of franchising and there are specific reasons to spur women on.
An important role that seems to help women’s success is their natural aptitude such as their skills, interests and personality traits. To start with women are well organized in general and realize where the priorities lie. They are good at details that can be important when marketing products and services.
These are ideal assets to have when operating a franchise business, along with quick thinking abilities, adaptability and improvisation, which are traits common in women. Women are also clever at communication and strong in networking, which are necessary skills when dealing with customers and vendors.
Another positive trait women have is that they are financially conservative, preferring to start on a low key and slowly work uphill. This is what a franchising business should be aiming at when opening and operating a franchise.
Nowadays there are also more opportunities opening up for women in the world of franchising for various associations for womens business centers have created workshops, mentoring programs and seminars as well as funding opportunities for all those women interested in operating a franchise.
In addition, there is a wider variety of options to choose from in franchising offering numerous possibilities to choose from. Women are no longer anchored to feminine related businesses such as health or beauty-related franchises, they can take advantage of so many other opportunities in all business sectors and have also proved to be successful as many business stories relate.
Because women are now fully immersed in the franchising world and have shown how capable they are, numerous franchisors are on the outlook for qualified franchise owners within the female sphere for their systems.
These franchisors work with brokers, marketing partners, and advertising collaborators as well as their direct staff in order to find a way to reach out towards women’s prospects.
Women have shown that most of their personal traits fit in with what franchisors are looking for in franchising operators and that they offer an effective source for franchise growth. This is why more and more franchisors are seeking female franchise operators as they realize how valuable and prosperous this resource is.