Everyone by now is familiar with pop-up displays used as advertising tools at booths in tradeshows to attract potential customers and add attractiveness to booths.
However, although they may come in different shapes and sizes from large boards and posters to smaller portable pop-ups, they are still far too common by now.
It is time to change strategy and introduce some new and different displays that can make your booth different to others.
There are countless advertising supports and tools available in the advertising industry depending on where you plan to use them and in which particular event.
For show booths, these are restricted to several ones particularly suited for this kind of event to accompany your classic pop-ups.
A trade show gives you an amazing chance to attract a large number of potential clients in just one go. You will have a few other occasions that allow for this kind of chance to advertise your business at its best.
There are thousands of people at trade shows so your first presentation of the products or service you are selling is fundamental.
Your first step towards making your booth attractive will be to use pop up displays to attract the attention of potential customers, for they are the biggest display tools you can depend on.
Your second step is to use additional promotional tools that will create the overall image of your business and keep those potential clients interested.
Some good tools you can use to keep those customers in your stand are display counters and podiums. This kind of display counter is portable and can be used as a carry case for your booth.
It provides an adapted platform for setting up your stand and for when you finish your display. You can use it as a desk to welcome your visitors and customers and place some of the smaller objects representing your products to further enhance your business.
You may also use these portable counters on certain occasions in the event of speeches or to introduce your services.
Brochure holders and literature racks are also used as an excellent tool to promote your brand name and business brochures. These can also be used as silent supports attracting more potential customers and new visitors.
They can be used as a perfect means to represent your company by adding magazines and catalogues.
These are only a few display tools you can add to your pop up supports and make your booth more attractive, but there are many others such as poster holders, shop banners and snap frames. These can be customized according to the space available and the kind of event your booth is installed at.
Although there are many supports available it is important to target your audience and adapt these according to the event. This will enhance the impact of the advertising strategy in your trade show booth.